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Easter Holiday Inspires Yankee Candle’s New Scents & Packaging

Yankee Candle's new 'chick' and 'bunny' designs celebrate spring.

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By: Marie Redding

Senior Editor, Rodman Media

Once again, Yankee Candle is getting creative with its packaging – and new products this spring. The company’s latest launches are deisgned to celebrate all things related to the upcoming Easter holiday on April 5th.

The new products include a Peeps Ceramic Fillable Candle, inspired by the iconic Peeps marshmallow chick shaped candy typically found in an Easteer basket. The bright yellow ceramic chick has a removable top that opens to reveal Yankee Cande’s ‘Marshmallow Chicks’ fragrance, which will fill a room upon lighting its wick.

Yankee Candle has also re-launched its popular Peeps Collector’s Edition Marshmallow Chicks large jar candle; and also returning is the sugary Bunny Cake fragrance, in a pastel pink candle holder. Plus, the brand is launching a new Jelly Bean scent.

Yankee Candle’s jar candles feature labels with Easter-inspired photos. The brand also designed candle accessories, like the plastiuc bunny ear topper and “feet” base shown above.

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